If you’re a filmmaker looking to make a splash in the international film festival scene, Glen Reynolds, the founder of Circus Road Films, has some sage advice. As a seasoned producer rep and distribution consultant, Glen offers a comprehensive perspective on how to strategically approach festivals and secure the best possible distribution for your film.
How Do You Get Paid?
Glen's work is often a blend of passion and expertise. He typically earns through commissions based on what his filmmaker clients make, whether from an advance by a distributor or royalties. Depending on the project, his commission is negotiable, particularly if he’s been involved from the start or if the film has already garnered significant festival attention. Beyond commissions, Glen also charges a consulting fee to cover the extensive support he offers. This includes negotiating contracts, providing industry insights, and even assisting in securing international sales agents.
The Role of Festivals in Distribution
When it comes to film festivals, not every film is a perfect fit for every festival. Glen emphasizes the importance of choosing the right festivals for your film. While prestigious festivals like Sundance, SXSW, and Tribeca offer significant opportunities because they attract buyers who might bid on your film based on the audience's reaction, smaller festivals might not have the same impact. In fact, many distributors prefer to view films on their own terms, often in their offices, rather than flying out to smaller festivals.
However, Glen points out that festivals offer value beyond just distribution potential. They provide filmmakers with a unique opportunity to experience their film with an audience, gather feedback from peers, and network with other industry professionals. For some films, particularly those not suited for major festivals, skipping the festival circuit and going straight to buyers might be a more effective strategy.
When to Skip the Festival Circuit
Interestingly, Glen notes that some films, especially commercial ones or certain genres like horror, might not benefit much from festivals. For these, going directly to distributors can be a better approach. In some cases, films that haven’t been exposed at any festival yet might even have an advantage, as they offer a fresh opportunity for distributors to discover something new.
The Importance of a Good Producer Rep
Glen also offers crucial advice for filmmakers considering hiring a producer rep. He stresses the importance of doing thorough research—look up their history, contact past clients, and assess whether their previous work aligns with your film's goals. A good producer rep doesn’t just throw films at distributors and hope something sticks; they deeply understand the distribution landscape and work strategically to find the best possible deals.
In a world where the festival circuit can be both exhilarating and overwhelming, having a seasoned professional like Glen Reynolds in your corner can make all the difference. His approach is not just about getting your film seen, but ensuring it’s seen by the right people in the right places. So, whether you’re aiming for Sundance or considering skipping festivals altogether, the key is a well-thought-out strategy that aligns with your film’s unique strengths and goals.
Watch the Glen Reynolds Film Courage Youtube video here:
About PAIFF:The Puerto Aventuras International Film Festival (PAIFF) is dedicated to showcasing the best in independent filmmaking from around the world. Now in its second season, PAIFF continues to celebrate the art of cinema by bringing together filmmakers, audiences, and industry professionals in a vibrant and inspiring environment.
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